2024 BMW Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

BMW Prices: How to Pay the Best Price on a New BMW.

The difference between BMW prices such as MSRP, factory invoice, true dealer cost, and dealer holdback.

When contemplating buying a new BMW, it’s essential to grasp the BMW invoice price, which represents the payment made by the dealer to the manufacturer. This value may differ from the manufacturer’s suggested retail price (MSRP) listed on the window sticker and the actual cost incurred by the dealer for the vehicle.

If you’re interested in purchasing a new BMW and desire to gain insights into invoice pricing or the potential savings of buying below the MSRP. In that case, this article will equip you with all the necessary information to make an informed purchase.

BMW Price Tip: In today’s market, finding a new BMW at a reasonable price can be challenging, and many car buyers end up paying more than the suggested retail price. However, using an online shopping service to compare local dealer price quotes can still help you get a great deal on a new BMW.

Table of Contents

What does BMW Stand For?

BMW stands for “Bayerische Motoren Werke,” which translates to “Bavarian Motor Works” in English. It is a German multinational company that designs, manufactures, and sells luxury vehicles and motorcycles worldwide.

Founded in 1916, BMW has become one of the world’s leading premium brands, recognized for its high-quality engineering, performance, and innovative designs. The company’s core values include a commitment to sustainability and technological advancement, leading to the development of electric and hybrid vehicles that combine luxury with eco-friendliness.

Today, BMW continues to be a symbol of prestige and excellence in the automotive industry.

What are BMW Invoice Prices and MSRP?

Knowing the BMW MSRP and factory invoice price is crucial to determining a fair profit new car offer before heading to the dealership. The Manufacturer’s Suggested Retail Price (MSRP) represents the amount the dealer is suggested to charge for a vehicle, including its model, trim package, color, and options. This is the sticker price displayed on the car at launch.

On the other hand, the BMW factory invoice price represents the amount the dealer pays the manufacturer for the car, including the cost of any factory-added options, before any discounts or incentives are applied. Additionally, the dealer’s new car cost includes the total amount incurred, such as the invoice price, shipping costs, storage costs, and other fees.

It’s important to note that not everyone can purchase a new car at or below the invoice price. However, understanding these figures can help make a reasonable negotiation offer. With this information, you can determine a fair profit new car offer and be better prepared to purchase your BMW when the time comes.

Real-Time Bargain Hunting: Turn to Edmunds for instant access to the latest and greatest local deals, saving you time, money, and stress.

Find the Best Price in Your Area ➙

How to Find the BMW Invoice Price

By starting your BMW search online, you can gain an advantage in locating a reasonable price, and understanding key factors can be helpful. While dealerships usually don’t disclose the prices they pay for cars, knowing the BMW invoice price and MSRP can increase your negotiation leverage.

Thankfully, several free resources, such as RydeShopper and Edmunds, can help you discover the invoice price of a particular BMW model and trim level.

RydeShopper and Edmunds are among the best car buying tools online that offer detailed lists of the current MSRP and invoice for your make, model, and trim, providing you with the essential information you need to negotiate for a fair price on your new BMW.

The Difference Between BMW Invoice Price and Dealer Cost

The BMW factory invoice prices of vehicles include undisclosed profit margins, such as dealer holdback and manufacturer-to-dealer discounts. However, the actual cost for a new car that the dealer pays to the manufacturer, which can be significantly less than the invoice price, is the dealer’s actual cost.

How Much is BMW Dealer Holdback?

The factory invoice price of a new BMW vehicle includes an additional cost component called dealer holdback, which usually represents 2-3% of the MSRP. It’s worth noting that dealer holdback is not a discount or rebate but an extra amount of money that some BMW dealerships may opt to accept.

BMW has no dealer holdback from the manufacturer

BMW does not offer holdback to its dealers.

How to Calculate Actual Dealer Cost on a BMW

How to Determine the Dealer Cost of a New BMW:

BMW Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹BMW vehicles do not have a dealer holdback.
²If is applicable.

How to Find the Best Lowest Local BMW Price

Using the BMW invoice price as leverage, you can enhance your ability to negotiate a better deal on your purchase, potentially resulting in a more substantial discount on the sticker price. Furthermore, bargaining for a price lower than the BMW dealer invoice price can lead to even more savings.

To find the most competitive local price on a new BMW, you may consider using RydeShopper as a starting point for your search.

2024 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices many dealerships use nationwide. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.