2024 Dodge Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

How to Pay the Best Price for a New Dodge

Dodge Prices - MSRP, Factory Invoice Price, and Dealer Holdback

Knowing the Dodge invoice price is crucial when purchasing a new Dodge vehicle. The dealer paid the manufacturer the invoice price for the car. This price is not the same as the MSRP (manufacturer’s suggested retail price) printed on the window sticker.

Are you looking to buy a new Dodge and wondering what the factory invoice price is on the vehicle you’ve been eyeing?

Or maybe you want to know how much below MSRP you can buy the car for? This article has the answers to all of your car-buying questions.

Dodge Price Tip: These days, it’s hard to find a new Dodge at a decent discount. Car buyers frequently pay more than the suggested retail price. You can still get a great deal by comparing prices on a new Dodge using an online shopping service.

Table of Contents

What is Dodge Invoice Price and MSRP?

What exactly is the difference between Dodge MSRP and Dodge invoice price? Knowing these two figures is critical when calculating a fair profit for a new car offer before visiting a dealership.

For a Dodge, the MSRP, or Manufacturer’s Suggested Retail Price, is the price the manufacturer recommends the dealer charge for a vehicle. This price is an estimate based on the model, trim package, color, options, etc. The MSRP is the sticker price on the car when the vehicle is brought to market.

Before discounts or incentives, the Dodge invoice price is the sum a dealer pays the manufacturer for a car. The factory-added options on the vehicle are included in the factory invoice price.

Dealers purchase their inventory from the manufacturer at a wholesale price. The invoice price is what the dealer paid the OEM (original equipment manufacturer) for each car.

The invoice price is different from the dealer’s new car cost. The dealer cost of a Dodge vehicle includes all expenses incurred, such as the invoice price, shipping costs, storage costs, and other fees.

This is why it is so vital in negotiations. It’s essential to understand the dealer pricing scale.

This isn’t to say everyone can buy a new car at or below the invoice. But knowing the numbers in the game helps shoppers make fair offers when/if negotiations arise.

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How to Find the Dodge Invoice Price

Beginning your search online gives you the advantage of being aware of the critical aspects of obtaining a Dodge at a low cost.

Knowing the Dodge invoice price and the MSRP gives you negotiating power with the dealer. It’s not always easy to find because dealers don’t publish how much they pay for the vehicles they buy.

A few helpful resources available on the internet include RydeShopper, Edmunds, and MotorTrend. These free online tools will let you know which dealers in your local area have the vehicle you’re interested in and which one will sell you the car at the best price.

RydeShopper is one of the best free online car-buying tools to find the invoice price of any specific model and trim level.

After entering your basic information into the tool, they present an itemized list describing the current MSRP and invoice for the selected make, model, and trim.

The Difference Between Dodge Invoice Price and Dealer Cost

Dodge factory invoice prices include hidden benefit margins such as dealer holdback and manufacturer-to-dealer discounts.

The amount a dealer pays the manufacturer for a new car is the actual dealer cost, which can be much lower than the dealer’s invoice price.

How Much is Dodge Dealer Holdback?

The dealer holdback is a price component of a new car added to the factory invoice price; it typically amounts to 2-3% of MSRP.

The dealer holdback is NOT a discount or rebate; it is extra cash that some Dodge dealers may negotiate.

Dodge dealer holdback is 3% of the total MSRP

To calculate the dealer holdback percentage, multiply the total MSRP by 3% to obtain the full amount available.

The manufacturer provides the dealer with this percentage for each car sold over time, typically sent to the dealer every three months.

Understanding that holdback isn’t always negotiable is critical, and some Dodge dealerships won’t even discuss the dollar amount.

How to Calculate Actual Dealer Cost on a Dodge

How to calculate the dealer cost on any new Dodge:

Dodge Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Dodge holdback is 3% of the total MSRP.
²If is applicable.

How to Find the Best Lowest Local Dodge Price

Once you have the Dodge invoice price, use it as leverage when negotiating your best deal. You may be able to get a discount on the sticker.

If you can negotiate a lower price than the Dodge invoice price, you can save a lot of money on your purchase!

Start your deal with RydeShopper below to get the start you need for your next new Dodge.

2024 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices used by many dealerships throughout the country. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.