2024 F150 Prices: MSRP, Invoice Price, Dealer Cost, and Holdback

Ford F150 Prices: How to Pay the Best Price on a New F150 Pickup.

The difference between Ford F150 prices such as MSRP, factory invoice, true dealer cost, and dealer holdback.

Knowing the F150 invoice price is vital if you’re planning to buy a new F150 pickup. This price shows what the dealer paid the manufacturer, which is often different from both the sticker price (MSRP) and the dealer’s actual cost for the truck.

If you’re considering buying a new F150 and want to know about dealer invoice prices or possible savings below MSRP, this article gives you all the critical information to help you make a smart choice.

F150 Pricing Tip: Finding an affordable new Ford F150 can be tough right now, with many buyers paying over the suggested retail price. However, by using online tools to compare free price quotes from local dealers, you can still score a great deal on a brand-new F150.

Table of Contents

Understanding the Difference Between F150 Invoice Price and MSRP

Understanding the MSRP and the factory invoice price is helpful when negotiating effectively when buying an F150.

MSRP (Manufacturer’s Suggested Retail Price)
The MSRP is the price the manufacturer recommends for the dealer to charge. It reflects the model, trim level, color, and additional options. This is the “sticker price” displayed on the vehicle.

Factory Invoice Price
The factory invoice price is what the dealer actually pays the manufacturer for the F150 before any discounts or incentives. It includes the cost of any factory-installed options. While the invoice price represents the dealer’s base cost, the total dealer cost also includes added expenses, such as shipping, storage, and fees.

Why This Matters

Most buyers won’t be able to purchase a new car at or below the invoice price, but knowing the MSRP and invoice price helps you make a fair offer. Understanding these prices can give you the upper hand in negotiating and ensure you’re prepared to reach a good deal on your new F150.

Real-Time Bargain Hunting: Turn to Edmunds for instant access to the latest and greatest local deals, saving you time, money, and stress.

Find the Best Price in Your Area ➙

How to Find the F150 Invoice Price

Starting your search for an F150 online can give you an advantage in finding a fair price, especially if you understand some key details. While dealers might not always share their prices, knowing the F150 invoice price and MSRP can give you extra leverage when negotiating.

Luckily, free resources like RydeShopper, Edmunds, and MotorTrend can help you find the invoice price for a specific F150 model and trim.

Among the top online car-buying tools, RydeShopper and Edmunds offer comprehensive lists of current MSRP and invoice prices for your chosen F150 make, model and trim, giving you the details you need to negotiate a fair deal.

The Difference Between F150 Invoice Price and Dealer Cost

The F150 factory invoice price includes hidden profit margins, such as dealer holdback and manufacturer-to-dealer discounts.

However, the dealer’s actual cost for a new F150, which can be significantly lower than the invoice price, is the amount the dealer truly pays the manufacturer.

How Much is F150 Dealer Holdback?

A dealer holdback is added to the factory invoice price of a new F150, usually around 2-3% of the MSRP. It’s important to note that the dealer holdback isn’t a discount or rebate; it’s an additional amount that some Ford F150 dealerships may agree to accept.

The F150 dealer holdback is 3% of the total MSRP

The dealer holdback amount for an F150 can be calculated by multiplying the total MSRP by 3%. This gives the total holdback amount available, which the manufacturer typically pays the dealer every three months for each vehicle sold.

However, remember that holdback isn’t always negotiable, and some F150 dealerships may not be open to negotiating or even disclosing the exact dollar amount.

How to Calculate Actual Dealer Cost on a New F150

How to Determine the Dealer Cost of a F150:

F150 Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹f150 dealer holdback is 3% of the total MRSP
²If is applicable.

How to Find the Best Local Price on an F150

Knowing the F150 invoice price can help you negotiate a better deal when buying a new F150. This information might even give you a bigger discount on the sticker price.

If you can negotiate a price below the dealer invoice, you could save even more on your purchase.

To begin your search for the best local price on a new F150, try using RydeShopper below.

2024 New Car Price Guides

About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices many dealerships use nationwide. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.