2024 Hyundai Prices: MSRP, Invoice Price, Actual Dealer Cost, and Holdback

How to Find the Best Price for a New Hyundai.

Hyundai Prices - MSRP, Factory Invoice Price, and Dealer Holdback

Knowing the Hyundai invoice price is crucial when purchasing a new Hyundai vehicle. The dealer paid the invoice price to the manufacturer for the car. The MSRP (manufacturer’s suggested retail price) printed on the window sticker is not the same as this price.

Are you looking for a new Hyundai? Wondering what the dealer invoice price is on that new car you’ve been eyeing? Or maybe you want to know how much money you can save by buying a car below MSRP. This article has the answers to all of your car-buying questions.

Hyundai Price Tip: These days, it’s hard to find a new Hyundai at a decent discount. Buyers of automobiles frequently pay more than the suggested retail price. You can still get a great deal by comparing prices on a new Hyundai using an online shopping service.

Table of Contents

What is the Hyundai Invoice Price and MSRP?

What exactly is Hyundai MSRP, and what is the Hyundai invoice price? These two figures are critical when determining a fair profit new car offer before visiting a dealership.

For a Hyundai, the MSRP, or Manufacturer’s Suggested Retail Price, is the price the manufacturer recommends the dealer charge for a vehicle. This price is an estimate based on the model, trim package, color, options, etc. The MSRP is the sticker price on the car when the vehicle is first brought to market.

Before discounts or incentives, the Hyundai invoice price is the sum a dealer pays the manufacturer for a car. The factory-added options on the vehicle are included in the factory invoice price.

Dealers purchase their inventory from the manufacturer at wholesale prices. The invoice price is what the dealer paid the OEM for each car.

The invoice price differs from the dealer’s new car cost. The dealer cost of a Hyundai includes all expenses incurred, such as the invoice price, shipping costs, storage costs, and other expenses.

This is why it is so vital in negotiations. It’s essential to understand the dealer pricing scale.

This isn’t to say everyone can buy a new car at or below the invoice. But knowing the numbers in the game helps shoppers make fair offers when/if negotiations arise.

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How to Find the Hyundai Invoice Price

Beginning your search online gives you the advantage of being aware of the critical aspects of obtaining a Hyundai at a low cost.

Knowing the Hyundai invoice price and the MSRP gives you negotiating power with the dealer. It’s not always easy to find because dealers don’t publish how much they pay for the vehicles they buy.

Some helpful resources include RydeShopper, Edmunds, and MotorTrend.

RydeShopper is one of the best online car-buying tools to find the invoice price of any specific model and trim level.

Enter your basic information into the tool, presenting you with an itemized list describing the current MSRP and invoice for the selected make, model, and trim.

The Difference Between Hyundai Invoice Price and Dealer Cost

Hyundai factory invoice prices include hidden benefit margins such as dealer holdback and manufacturer-to-dealer discounts.

The amount a dealer pays the manufacturer for a new car is known as the actual dealer cost, and it can be much lower than the dealer’s invoice price.

How Much is Hyundai Dealer Holdback?

The dealer holdback is a component of the price of a new car that is added to the factory invoice price; it typically amounts to 2-3% of MSRP. The dealer holdback is NOT a discount or rebate; it is additional cash that some Hyundai dealers will negotiate.

Hyundai dealer holdback is 3% of the total MSRP

To determine the dealer holdback percentage, multiply the total MSRP by 3% to get the full amount available.

The manufacturer gives the dealer this percentage for each car they sell over time, usually sent to the dealer every three months. It’s important to realize that holdback isn’t always open to negotiation, and some Hyundai dealerships won’t even discuss the dollar amount.

How to Calculate Actual Dealer Cost on a Hyundai

How to calculate the Dealer Cost of a New Hyundai:

Hyundai Factory Invoice Price
– Dealer Holdback¹
– Customer Rebate²
– Dealer Incentive²
+ Destination Fee
= Actual Dealer Cost

¹Hyundai dealer holdback is 3% of the total MSRP.
²If is applicable.

How to Find the Best Lowest Local Hyundai Price

Once you have the Hyundai invoice price, use it as leverage when negotiating your best deal. You may be able to get a discount on the sticker.

If you can negotiate a lower price than the Hyundai invoice price, you can save a lot of money on your purchase!

Start your deal with RydeShopper below to get the start you need for your next new Hyundai.

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About the author
My name is Carlton Wolf, and I’ve been in the car business since 1994, both retail and wholesale. I created the Auto Cheat Sheet to better educate buyers about the deceptive sales practices many dealerships use nationwide. Please understand that not all car dealers are dishonest. However, you never know who you’ll be dealing with, though. I’m willing to share my knowledge and experience with anyone who listens. Keep in mind that I’m a car guy, not a writer.